To view and update email settings, log into your WordPress dashboard. In the left-hand menu, click on WooCommerce → Settings. 

There, you’ll find several tabs at the top. Click Emails to view the following templates:

• New Order: Sent to the store admin to notify them of a new order.
• Canceled Order: Sent to the store admin to notify them of a canceled order.
• Failed Order: Sent to the store admin to notify them of a failed order.
• Order On-Hold: Sent to customers with details if their order is placed on hold.
• Order Processing: Sent to customers after a completed payment; contains order details.
• Order Completed: Sent to customers when their orders are marked completed; indicates that the order has been shipped.
• Order Refunded: Sent to customers when an order is refunded.
• Customer Invoice: Sent to customers; contains order information and payment links.
• Customer Note: Sent when a customer note is added in the dashboard.
• Password Reset: Sent to a customer after they request to reset their password.
• New Account: Sent to the customer when they create an account.

Click the Manage button to the far right of the email template that you’d like to edit. There, you can customize the email subject line, heading, content, and type. You can also use template variables — with the WooCommerce Follow-ups extension — to quickly and automatically fill in information, like {customer_name}, {order_shipping_address}, or {item_names}. These variables let you personalize emails for each individual customer.

The Additional Content field can be especially helpful for emails that are sent to your customers, like the Completed Order email. Including a special thank you note helps your buyers feel appreciated and adds a touch of brand personality.

Common design customizations #

If you scroll below the list of email templates in WooCommerce Settings → Emails, you’ll see global customization options. Note that changing these options will update all of your email templates at once.

Adding product-specific information #

If you sell different types of products, you might want to include specific information that applies to each one in your customer emails. To do this, go to Products and click Edit under the product you want to change. Scroll down to the Product Data section and click Advanced. There, you’ll see a blank box where you can add a Purchase Note.

Customizing emails with MailPoet #

The MailPoet extension allows you to harness the marketing and customization power of MailPoet for your transactional emails. Start by installing the extension from your WordPress dashboard, just as you would any other plugin. Then:

1. Go to MailPoet → Settings → WooCommerce in your WordPress dashboard, select Use MailPoet to Customize Your WooCommerce Emails and save your settings.
2. Click Open Template Editor.

Customizing emails with Mailchimp #

There may be times that you’d like to make more extensive changes to your transactional emails. The Mailchimp for WooCommerce extension is one way to do this without touching a line of code. Plus, you can manage all of your email marketing efforts and transactional emails in one place!

To set up the Mailchimp for WooCommerce extension:

1. Navigate to the WooCommerce marketplace and download the Mailchimp for WooCommerce extension.
2. On the left side of your WordPress dashboard, click Plugins → Add New.
3. Select Upload Plugin → Choose File and add the ZIP file that you downloaded from the WooCommerce marketplace.
4. Click Activate Plugin.

Creating custom templates with code #

If you’re a developer or are comfortable editing PHP files, WooCommerce provides everything you need to make changes to transactional email templates.

In the left-hand menu of your WordPress dashboard, select WooCommerce → Settings. Then, click the Emails tab at the top. Find the email that you’d like to customize and click the Manage button at the far right. At the bottom of that page, there’s a note that tells you which PHP template is associated with that email.

Every transactional email consists of a combination of templates. This allows you more control over customization than the other methods listed here.