Users of PrestaShop can set up a webshop and sell products and services to online customers through the platform. Businesses that want to move online can create websites, add features, and accept payments with PrestaShop as well.
Like WooCommerce, PrestaShop is an open-source shopping cart software that allows you to download its original code. Consequently, users can customise the software for their unique needs and continually update and improve what’s available. PHP is the programming language that helps to write the software. Also, it’s released as Open Software.
Is PrestaShop good for eCommerce?
If you are familiar with CSS, PHP, and HTML (or if you can hire a developer) and need to sell a highly customizable product, PrestaShop is the best option. The app has a wide range of modules and features to choose from, free and loaded with features. With over 30,000 customers around the world and 60 languages, PrestaShop is a hugely popular e-commerce platform.
The company began as a small start-up in 2007 and has grown into a multinational corporation. The company has the headquarters in Paris. PrestaShop describes its mission as creating open-source, world-class e-commerce software on its website. Prestashop is better than Magento even though Magento has more users and has a larger pie.
A fast-loading website is essential for eCommerce. It is important to Google as well as to your customers.
Ease of use
Prestashop is a user-friendly e-commerce platform that permits easy data entry. Despite the steep learning curve for Magento, you can’t install it yourself. Several tutorials demonstrate how to use Magento, but Prestashop’s simplicity vastly outmatches them.
Is your Prestashop store running slow?
An online store powered by Prestashop is typically much heavier than a regular web page powered by HTML. This is because Prestashop is a complex system. It uses various programming languages, queries databases, modules, templates, etc. Prestashop stores cannot be expected to respond to requests in the same time frame as a simple HTML website, so the same response time is simply not realistic. Prestashop can be slow for several reasons, for example:
- Loading heavy images is difficult because of their number.
- External services called too often
- Modules installed in excess
- It may be due to errors in the Prestashop templates or a poor template design.
- Prestashop cannot be supported on this hosting, or it is shared with other users.
- One can make use of the administration panel or BackOffice for other reasons.
Ways to optimize your Prestashop store
Website speed is one factor that determines an online store’s success, even though we all know that it is the most important factor. We hope this article has provided you with some insight into how to improve the performance of your Prestashop store. Thus, you’ll be able to boost your speed and bring traffic without working as hard.
What not to do
- It’s not necessary to use PHP accelerators like Xcache or APC. To speed up PHP delivery, use OPcache.
- You shouldn’t use PrestaShop’s stats module since it takes up storage space in your database. An alternative, Google Analytics is recommended instead.
- Don’t rely too heavily on external files or fonts. Keep external tracking scripts to a minimum.
- Scaling large photos with HTML is not recommended. Use an image compression module in a program such as Adobe Photoshop to optimize images.
1.Use the Latest Version of PHP:
PHP can be installed or upgraded to the latest version for dramatic performance improvements. When compared to PHP 5, PHP 7 offers considerable performance improvements. PHP 7 has the following advantages:
- PHP 7 has twice as many request handling limits as PHP 5.6, and it responds faster to every request.
- In PHP 7, the way data is handled internally has been changed, which reduces memory usage by 3.5 times.
2.Never Forget CDN
Use a content delivery network (CDN) to speed up content delivery if you haven’t already done so. Once the media services are configured, enter the information into PrestaShop. Your static assets are cached by a content delivery network of edge servers across the globe. Consequently, requests can be routed to the CDN’s edge server closer to the visitor’s location rather than back and forth between the origin and edge servers. PrestaShop and KeyCDN integrate very easily and can be configured within a few minutes.
MySQL may not be the best database for scaling purposes in comparison to Percona Server or MariaDB. It may be necessary to use a separate MySQL server if you have a lot of traffic on your site. How you set up your server is more important than the size of your server.
Periodic database optimization is also essential. Fortunately, PrestaShop has a free feature that can help you with this. Please make sure you don’t delete your order information accidentally!
4.The Three C’s (Compress, Combine, Cache):
5.Select Cache Module:
It cannot be overestimated how important it is to implement a cache module. Additionally, cached files can drastically reduce server load significantly by reducing page loading times significantly since they are delivered using minimal resources.
There are, however, differences between caching modules. While many are free, serious online stores should consider investing in premium options. The top choices in caching modules are Page Cache Ultimate Module, xtendify Express Cache, and JPresta Page Cache.
6.Uninstall all the modules you are not using:
There are hundreds of features and modules preloaded in PrestaShop 1.7. But many are unnecessary. Your store shouldn’t use any modules that you don’t use. So you should uninstall them.
As of Prestashop 1.7, it offers hundreds of modules with various powerful features. But most of the features are not necessary for your business. You will only enable the modules you need for your Shop. So the disabled modules will not be loaded, which improves the performance of your website.
7.Double Up Your Web Servers:
In selecting a web server, you need to pick either Nginx or Apache. There are advantages to both web servers and disadvantages to each web server. By using both servers simultaneously, the deficiencies of each are compensated.
For the most part, reverse proxy servers like Nginx are used in front of Apache. In the case of static content, Nginx will handle requests. While Apache will handle requests for dynamic content. Finally, you need to evaluate your progress continually. It matters more than anything else what your bottom line is.
Do your optimization strategies drive more sales? Despite being one of the most important factors to an online store’s success, website speed is only one of several components. Other factors include your –
- website’s layout.
- product prices.
- website design.
Even so, if customers cannot quickly load your website, chances are they won’t stay long enough to see everything you have to offer.
If you are evaluating your website, you should also add tools for speed testing. Unless you quantify your gains, you will never be able to tell whether your optimization efforts are worth it. Speed testing tools can provide you with insight into the performance of your website and help you pinpoint areas for improvement. Regardless of the tools you choose, ensure you are operating at an optimal level by running tests regularly.