Posted on by

How to Generate Organic Traffic for Your Online Store

Organic Traffic

If you’re new to ecommerce, you’ve heard a lot of marketing language pay-per-click, search engine marketing, user-generated content, SEO, and so on. Creating a great advertising mix is a vital part of growing your store, but there is another aspect of growth that you can skip paying for organic traffic.

Today, we’ll go over the fundamentals of organic vs. bought traffic and get you started on building natural interest and momentum in your store.

What is Web Organic Traffic?

Web organic traffic comes when someone goes over to your site from a search result (on platforms such as Google, Bing, and others) that you did not pay for. While programs like Google Ads allow you to pay to appear when someone searches for a relevant term, search engines also display thousands of unpaid results. These can create organic traffic.

Other types of unpaid traffic, while not identical to organic traffic, are the outcome of actions that can help improve organic traffic. Some of them are direct traffic (when someone manually enters your URL), referral traffic (when someone clicks on a link from another website), and social traffic.

So we’ll also talk about different types of unpaid traffic and how boosting them might help you reach your organic traffic goals.

Why Is Web Organic Traffic Valuable for Online Stores?

Once you understand that organic traffic is not a result of advertising, you can see why it is so vital to seek it. It feels free. However, obtaining organic traffic requires a significant amount of effort. Whether you use your own time or employ a staff, it takes an investment to succeed.

However, after you’ve achieved success, you can enjoy traffic without incurring continual advertising fees. Your company can function more independently, with less dependency on ad platforms. Here are some benefits of web organic traffic:

You are Not Paying for Each Click

If your organic pet treats brand appears when someone searches for you’ll pay the same price whether 100 people click through or 100,000 people click nothing.

Independence and Stability

If you rely on just one or two ad platforms for all of your traffic and sales, your company’s future is at stake. If you mistakenly breach a policy and are no longer allowed to display advertisements, you will be in a difficult situation. Furthermore, if you need to reduce advertising spending for any reason, organic traffic will continue to flow to your store at the same pace that ad visits will not.

Indication of a Healthy Business

Growing organic traffic is indicative of a strong business because it is the product of natural efforts and momentum from mentions on social media, in the news, or on other websites.

Leads are Hot!

Organic traffic attracts highly qualified visitors to your website. Rather than being persuaded by an advertisement, these individuals are already actively seeking or interested in your brand or the items and services you provide.

It Helps Create Trust

Organic traffic increases the confidence of customers in your website because they discover it naturally. There were no gimmicks or advertising methods used, and their online experience was not hampered by a paid advertisement. This puts you well ahead of the competition in terms of perceived reliability and credibility.

It Offers Long-Term Worth

The investment you make in your organic traffic plan will pay off because you will no longer have to pay for each visitor to your website.

How To Generate Organic Web Traffic

Now that you understand the importance of organic site traffic, it’s time to discover how to begin developing an incredible strategy to use its potential.

Focus on Search Engine Optimization (SEO)

To reap the benefits of organic traffic, you must appear when your intended audience searches for you on search engines.

This is where you’ll learn about search engine optimization, which is the art of fine-tuning your site, content, and reputation so that it appears when people search for keywords related to what you have to offer.

Perform Keyword Research

To be successful in SEO, you must first understand what you’re targeting. Keywords are the search phrases you wish to appear for. The more wide they are, the more traffic they can create, but there will be more competition.

To get started, create a list of keywords based on your product offerings, region, and other factors. Put yourself in your customers’ shoes. If you were looking for a certain product or service, what would you write into the search bar? Working backwards like this can help you better understand how your customers find you.

Once you’ve compiled a list of ideas, you can use tools like Semrush’s Keyword Magic and Keyword Overview to find more. These tools also help you determine how popular your ideas are and whether the amount of competition (and therefore the level of effort necessary) warrants the quantity of traffic you will obtain.

You may use Google’s search page or Amazon’s search tool to assist with research. Start typing one of your broad keyword ideas and watch what recommendations come up. Take the most applicable suggestion and run the test again. Does Google have an area for your keyword? What types of questions are there?

Eventually, you’ll be able to target hundreds of keywords. However, you should begin by focusing on those with less competition. You should also evaluate intent. Someone searching for might be conducting research. Someone searching for them could be wanting to perform an errand on their way to an event. So, if you’re a pet store, you should concentrate on the second search.

To pick your first set of keyword goals, look for a strong mix of high buyer intent, volume, and low competition.

Focus on Content

Content marketing may be the most significant aspect of SEO. If you want to rank high in search engines, you must provide consistent, unique, high-quality content. Search engines use content to identify what your site and business are about, as well as the quality of the information you provide. Google wants to direct searchers to sites with a lot of highly relevant content.

Blog articles and whitepapers are wonderful methods to use content to improve your search rankings while also providing your audience with interesting and useful information. Longer-form material can display knowledge and indicate to search engines that users are more likely to locate what they’re looking for. Because this is the purpose of search engines, lengthy content can be beneficial.

If you don’t know where to start with your content development, consider the following:

Begin with your desired keywords. Enter those into search engines to discover what your competitors are writing about. Look at the types of inquiries individuals are asking. Look for similar queries. Make a list of article ideas based on your findings.

Take note of any queries you receive on social media, in support tickets, etc. Creating content that discusses these questions and comments not only improves your rankings but also provides you with an on-brand resource to which you can swiftly link people in the future rather than repeatedly answering the same query.

Build out Your Product Pages

Don’t overlook the importance of crafting effective product descriptions and product pages that capture the essence of each item. 45% of online shoppers said they went to a product description page while shopping. 41% believe it has the biggest impact on their investment.

You can improve ecommerce website traffic and conversions by improving your product description pages with compelling photographs, videos, reviews, and descriptions.

Including your major keyword in the URL of your product pages is one method for improving your search rankings. You should also include your major keyword in section headers, page names, meta descriptions, alt text, and page content.

However, keep in mind that you don’t want to “stuff” keywords where they don’t belong. Make sure to add value and write naturally in all you do. Customers and search engines can sense when you’re trying too hard, which is usually not a good thing.

In your product description, you may create more valuable information by including naturally occurring search terms. Don’t just write one sentence. Take the time to review every aspect. Share a powerful story. Cite compliments from an industry publication. Simply do not copy and paste the same description from similar products, as search engines frown on duplicate material.

Use Target Keywords

You don’t want to only use keywords on your product pages and blog posts. You can include these in your website’s content and connect to pertinent pages. For example, we may include an ecommerce platform in this statement to strengthen our webpage as a top result when people like you are looking for the correct tools to reach their goals.

On product pages, you should be specific in your keyword selection and targeting. On other pages, you may be more broad. For example, you might have your homepage rank for “music equipment,” category pages rank for “Fender guitars,” and a product page rank for “Fender Player Telecaster Butterscotch Blonde.”

Here are some places you should include keywords:

  • Page titles
  • URLs
  • Title tags (meta titles)
  • H1 headings
  • At least two H2 headings
  • Within your website content and blog posts
  • The first 100 words of posts and landing pages
  • Image alt text
  • Meta descriptions
  • Link anchor text

Use Social Media 

Social media is a well-known marketing tool for shops, but how can it help you drive visitors to your website?

There has been some discussion about whether social media has an impact on SEO. Search engines are constantly updating their algorithms, and they have placed varying degrees of attention on social networking.

Currently, social media is not widely regarded as a primary ranking element. However, using it to increase your visibility in a community can only help with the things we addressed in the previous section, such as creating press mentions, obtaining partnerships with other sites, and other things that help improve your status in the eyes of search engines.

Consider social media to be an excellent technique for generating unpaid visitors as well as a supporting component for increasing organic search traffic.

Social Media as a Source of Unpaid Traffic

Anywhere members of your target audience congregate provides an opportunity to reach them in a friendly, non-intrusive manner and receive unpaid traffic to your store. There is possibly no easier place to do this than on social media.

There are active Facebook groups for practically every specialized topic. TikTok LIVE sessions feature creators, enthusiasts, and specialists from around the world. Popular hashtags on Twitter and Instagram exist for both young and old people.

There are so many options that you might not know where to begin. We produced a guide to assist you decide which social media networks are best for your company. Learn about the main demographics for each platform, as well as the types of material that can be posted there.

Track Your Traffic

Keeping track of your site’s visitors is critical. You need to know what works and what doesn’t. Furthermore, it can serve as motivation because, with persistent effort over time, traffic from search engines, social media, and other organic sources is likely to increase.

Analytics tools can also assist you in understanding how visitors act once they arrive at your site. What do they find most interesting? How can you improve the experience so that more individuals perform the desired action signing up for your email list, purchasing a product, or something else?

Also, Read More Relevant Articles

The Wrapping Up

To increase organic traffic to your online store, you must focus on a comprehensive approach that includes SEO, high-quality content, social media involvement, and a great user experience. Prioritize keyword research and optimization so that your store appears in relevant search results. Consistently create quality, engaging content that addresses your audience’s needs and interests, establishing the connection and encouraging sharing.

Use social media networks to broaden your reach and attract customers back to your store, thereby fostering a community around your brand. Additionally, make sure your website is user-friendly, speedy, and mobile-optimized to give a seamless buying experience. By integrating these aspects, you can create a powerful online presence that attracts and retains visitors, resulting in increased organic traffic and store success.