5 Digital Marketing Trends You Can No Longer Ignore in 2018
5 Digital Marketing Trends You Can No Longer Ignore in 2018
Marketing is much necessary If you want your business to go on with fluency. Else, you may have to suffer from backwardness, which is worse, especially in 2018. As digital trends get more and more involved in business, the better it gets. And it leaves no option for survival for those, who don’t employ it. Yes, that is the bitter truth now. You can’t live off your business if you don’t know how to market your product properly. And not only that, you need to keep an eye on your customers too.
Well, if you want to get your business better, here are 5 Digital marketing trends you can no longer Ignore in 2018.
1. Artificial Intelligence
One of the most technological advancements in the field of marketing is the use of AI or Artificial intelligence. This systems, bots and units are designed in such a way that they can use and employed to control systems like a normal human user.
This makes it much more efficient to answer to the marketing needs since content management systems can be controlled in a manner by employing AI. Data utilization, Data learning (even Data science), user data and behaviour, everything can be utilized by AI for learning about customers.
Not limited to only that, even AI systems can be directly utilized in content management systems, shopping sites for interacting with the user more and providing better and more accurate choices to the user. This can increase the economy overall and thus this trend makes the economy better and fulfils the aim of the marketing trick.
AI systems named as bots are now used for direct user interaction with the user/customer to get to them better. This, in turn, keeps a track of the behaviour of the user which thus can be used up in studying and improving user interaction to a new level.
2. Programmatic Advertising
Programmatic advertising can be highly beneficial for product marketing. As programmed ads, AI, bots can be directly used for showing off the advertisements across various platforms including social media. Ads now can be directly self-programmed to show on various websites. Once shown these will migrate to another site(this technique is not yet perfected).
Also, direct AI can be used for specific product marketing techniques. Like placing product-specific ads (Camera shopping ad on a photography site which may insist the user view the ad). Such techniques can be employed and circulated via AI which can lead to a profit on both sides (owner of the site and the ad).
For example, Mostly on shopping sites, products previews are programmed in such a way, so that the user keeps on getting different products that are related to the searched item. It thus provides a wide range of choices, and thus improves user interaction. And nothing can compete with user satisfaction when it becomes more and better. He/She will then recommend to another user since the platform is much versatile and User-friendly.
3. Visual Search
Visual search is now much more common as Google enabled it on most devices. Visual search allows you to take a picture of a specific product and then get search results related to it. This actually works better than voice search and of course better than typing.
This makes searching for a product much easier and in turn can boost the economy and business. Most of the websites are now trying to employ visual search, mostly available on phones(via hardware enabled AI which makes it more accurate).
Pinterest has a visual search (the perfected on actually) which can be directly used for finding a product without much problem. It also has a special lens that can process a product photo and then tell you all the details related to it, like prices, shopping sites on which you can find it (it will also be able to tell you about the best discounts available on the specific site). It also lets you see similar products and their reviews too. Pinterest though gained huge profits by enabling visual search.
Now you know how Visual search can be a changing point in digital marketing.
4. Manipulation insistence
Marketing experts use manipulation and insistence technique to increase their sales and by attracting customers to a wide range. Customers see no choice but to buy the product and sometimes they seem to be too much happy with it. And it gets a little better when this technique is employed on digital systems.
Customers do interact more with products that have a better price value. Digital marketing use this for attracting a wide variety of customers on shopping and product sites, by enabling better discount rates, better sales, better customer service, better courier service and lot more. This technique always works since customers like to be treated well and give much more facilities.
Marketing using manipulation can also be used to reach to a wider market (and that is by getting more positive feedback from customers). It thus increases product value and reputation of the company thus increasing the economy better.
Also Read: Top 5 SEO Keyword Research Tools
5. Social media
One of the best digital trends of digital marketing is understanding the application of Social media and its wide range of permanent influence. Millions of people stay active on social media and targeting them for marketing can be the best thing, if the trick is used correctly. Most brands have more marketing schemes on social media for this reasons.
Specific social media platforms like Facebook, Twitter, WhatsApp, Instagram can be highly utilized for marketing of products. Various marketing schemes can be directly posted on to their wall. In this way, users will come to know about the different categories of products that are available online (like smartphones). They can have their choices and buy the most relevant one. This simple system gets to grow among almost all users and they can get accustomed to the same way. This, when seen altogether, can result in huge improvements in the field of digital marketing. And can be widely utilized for boosting the economy.