TemplateTrip Brand
Logo Assets
By using our brand assets, you agree to our Trademark Usage rules and
acknowledge that any violation of these rules will result in the termination
of your license and/or permission to use our brand assets.
Guidelines for Using Our Brand and Logo
Main Logo
Our main logo combines our brandmark, The Pi shape. Wherever possible, we aim to use the main logo in blue colour. Please note, that the ‘𝝅’ on The Pi is always white, regardless of background colour. The standalone TemplateTrip logo is our official top-level brand. It should be used in all customer-facing marketing materials from TemplateTrip and its partners.
- The first logo design works best when the background is mostly white, allowing the upper blue logo to stand out clearly. It maintains legibility and makes the brand immediately recognizable.
- The second logo when put on a blue background, the white upper logo stands out, increasing visibility and brand recognition. This setup is especially effective when the background colour makes the primary logo invisible.
- Third white the background creates a neutral canvas for the black upper logo, providing enough contrast for legibility. This setup is appropriate for events when a black upper logo is preferred, providing brand consistency without affecting readability.
- Fourth logo Placing the white upper logo on a black background increases contrast and visibility, making the brand easily recognized even in low-light or high-contrast settings.
Monotone Logos
When our primary or full-color logos aren’t available, use the monotone logo with the most contrast. Please be aware that the monotone logos have a gap in The Pi.
Using our primary or inverted full-color logos is impossible under certain scenarios, including:
- When budgets demand single-colour printing.
- When the right colour representation is not possible.
- On a crowded or patterned background.
- On backgrounds without enough contrast.
Colours
Main Logo palette
TemplateTrip’s brand identity is built around our main palette, which identifies us in the ecommerce market. We use it for static or one-time brand-focused executions (such as business systems, app icons, and press materials).
Woo Purple 50
RGB: 127, 84, 179
HEX: #7F54B3
CMYK: 37, 57, 0, 22
PMS: 2665 C
Woo Purple 50
RGB: 127, 84, 179
HEX: #7F54B3
CMYK: 37, 57, 0, 22
PMS: 2665 C
Woo Purple 50
RGB: 127, 84, 179
HEX: #7F54B3
CMYK: 37, 57, 0, 22
PMS: 2665 C
Trademark Use Guidelines
These standards specify how to use and visually show our brand assets at all times. Your use of our brand assets signifies that you have accepted these rules, and you acknowledge that any violation of these guidelines will result in the instant termination of your license and/or permission to use our brand assets.
- Use of our brand assets must be expressly approved in writing.
- Your use must not mislead customers about our sponsorship, affiliation, or support of your firm, its products, or services.
- We own our brand assets exclusively. All goodwill resulting from your usage of our brand assets will be just for our benefit.
- You will not take any activity that conflicts with our rights or ownership of our brand assets. Where used on a webpage.
- Our brand assets must be given respect.
- Our brand assets may not be used in any way that harms us, our products, or services, or that, in our opinion.
- Lowers or otherwise damages our reputation or the goodwill in our brand assets.
- In other words, please do not associate our brand assets with any illegal or fraudulent actions, or use them in a deceptive or harmful manner.