Among the several open-source systems available for developing eCommerce websites. PrestaShop is one of the world’s greatest and most widely used applications, with excellent SEO (Search Engine Optimization) features. After choosing the most attractive PrestaShop theme now it’s time for SEO. Here are some recommendations to improve your site’s SEO and placement in search engine results.
10 Necessary SEO Tips to improve your Web Store
1. Use the right hosting service for your project
When it comes to SEO, it’s generally the most overlooked factor. On the contrary, one of the most significant factors is to use Good Hosting. A sluggish website will cause you unnecessary troubles since it not only isolates customers and potential purchases but also harms the site’s ranking in search engine results.
2. Use niche and profitable keywords
There is endless competition on the internet that are dedicated to the crowd of items and offers. One method to set oneself out from the crowd is to specialize in a specific market segment’s specialty. This allows interested customers to search for that product and locate it fast and simply during their exploration. There are various online tools to help in this process, including the Google AdWords Keyword Planner.
3. Write fantastic contents
It is vital that you offer a relevant and detailed explanation of your items, which should not be stale. Optimize your product pages so that users and search engines find them intriguing. Write it truthfully and correctly, avoiding unneeded drama, and include at least one or two keywords for each post.
4. Avoid plagiarism
Your eCommerce site may be scrutinized for duplicate material or comparable variations of the same content available from multiple web addresses. There is a simple yet efficient approach for avoiding duplicate material and fines. Pages that were previously deemed duplicate material are now treated as one page by search engines thanks to the use of canonical URLs.
5. Optimize your metadata for each page
The most crucial tags in your eCommerce are the titles and Meta descriptions: titles must appropriately describe the product. The Meta Description must be a summary of the page’s main content. The titles and meta descriptions will be displayed in the search results. There is no set amount of characters that must be used for the title. Also, we recommend not exceeding 50-60 characters and including a major and secondary keyword relevant to the page’s textual content. It is advised that the meta description contains no more than 300 characters. It must be a true overview of what consumers will discover on the page and contain keywords in a natural, not forced, manner.
Also Read: Top 4 PrestaShop Themes
6. Use friendly URLs
URLs are the web addresses of your sites and should be written in a way that both users and search engines can comprehend. URL rewriting is a PrestaShop native capability that can be accessed in your admin panel under Configure > Store Parameters > Traffic & SEO and Preferences > SEO and URL. We propose utilizing optimized URLs for your eCommerce site to make it easier for visitors and boost its ranking in search engines.
7. Speed up your eCommerce
The sooner your page loads, the higher your search engine ranking. As a result, the user experience becomes much more convenient because their waiting time is significantly reduced. Optimize your product photos by striking the proper balance between file size and quality. You may also use image compression programs such as Tiny to make your photographs smaller.
8. Use a theme optimized for mobile devices
Google has recently identified mobile optimization as one of the primary elements influencing your site’s rank in search results. Take into account that the majority of customers utilize mobile devices such as smartphones and tablets. As a result, ensure that your website is appropriately displayed and that consumers can explore the pages, examine the products and add them to the cart, and finish a transaction without difficulty.
9. Use social network
In this day and age, being active on social media is necessary. Share your products and content on social media platforms such as Facebook, Twitter, and Pinterest, among others. Encourage your consumers to discuss their experiences on social media or with their peers after making a purchase on your website.
10. Use a site map
A site map is a fantastic tool for people who want to find more easily accessible material. These search engines can accelerate the indexing of your eCommerce website’s pages. Updating your sitemap with new items on a regular basis and uploading it to Google and other search engines is an excellent strategy to enhance your ranking in search engine results.